6 SEO Lessons From The Beatles

On 05/18/2011, in Uncategorized, by admin

Those who know me know that I am a HUGE Beatles fan. I am also a huge search geek. Hidden within their lyrics are great SEO lessons to keep in mind.

Hard Day’s Night

“It’s been a hard day’s night and I’ve been workin’ like dog. It’s been a hard day’s night; I should be sleepin’ like a log”

Some in-house SEO gigs are different, but most SEOs don’t punch out at 5:00. Hell, some don’t even punch out at all! Instead, they stay up way too late reading, experimenting, sharing, programming, testing, reviewing, analyzing and much, much more. An SEO doesn’t sleep because search engines don’t sleep. And yes, right now I should be sleepin’ like a log.

Can’t Buy Me Love

“Tell me that you want those kinds of things that money just can’t buy”

Good rankings are earned. They are the fruit of hours, days, weeks & months of building good content and creating a relevant site. This creates leads from fans to boost your site. Yes, you can buy “link love”, but it is usually short-lived & ultimately detrimental to your site.

Get Back

“Get back to where you once belonged”

Google’s frequent algorithm changes can hurt inexperienced SEOs who simply “chase the algorithm.” Putting all of your effort into one tactic that fails to consistently deliver will leaving you wishing you could get back to where you once belonged. A solid, diverse tactic set that doesn’t involve exploiting once facet will prevent you from feeling this way (aka “Pandalized”). And in a a supporting role with this lesson is Yesterday. “Yesterday, all my troubles seemed so far away. Now it looks as though they’re here to stay.”

Don’t Let Me Down

“Don’t let me down”

I’ve written about SEO expectations in the past, and this type of comment comes up often. Clients don’t want to be let down when they aren’t ranking #1 for a certain high-volume term. It’s important to set Client expectations in the beginning so they know what in involved in your SEO program.

With A Little Help From My Friends

“I get by with a little help from my friends”

SEO is a team effort that is driven by a community of peers. Since the search engines don’t publish their algorithm, we are left with case studies, deciphering Matt Cutts, or relying on expert Q&A from sites like SEOmoz. These are all great resources, but you really can’t learn it until you roll up your sleeves and get started.

The End

“And in the end, the love you take is equal to the love you make”

In all honesty, SEO gets a bad wrap. We are constantly compared to lowlife spammers or used car salesmen. We are viewed as selling snake oil or manipulating search engines. SEOs are trashed so often because so many of them are trashy. The few ruin the industry for the honest, hard-working SEOs who genuinely want to do great work and want your website to succeed. So for those who are ruining the industry, you will get your comeuppance.


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