On 04/03/2010, in Search Engine Optimization, by admin

One major pet peeve of mine is someone saying they can do a one time optimization. By definition, optimization is an ongoing process, NOT a one time deal. Given the dynamic nature of search, an “optimization” can be worthless in a matter of days.

A plan only lasts until it is put into action. Until then, an infinite number of variables come into play. Someone can make your site “search-friendly”, but that is nowhere near “optimized.”

Be wary of an SEO offering a silver bullet to get your site to #1. Instead, search for a partner. Someone you can work mutually with to make your site a perpetually improving revenue machine.

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