There is one aspect of SEO – and website development as a whole – that I can’t preach enough: know what your goals are before you start.

I’ve seen a lot of pitches recently where someone will point out all of the keywords a site doesn’t rank for. But when they do this, they have no underlying knowledge of the campaign. They are talking on what they think is right without ever asking the Client’s needs. If someone pitching your business does this, it should send a red flag up immediately. A search expert is your partner.

If you have a current SEO plan, you should know what it’s purpose is. If you don’t, create a purpose. If you have a website, you should know what it’s purpose is. How else to you measure & improve performance?